Social Media Intelligence
-10%
portes grátis
Social Media Intelligence
Schweidel, Professor David A. (Associate Professor of Marketing, Emory University, Atlanta); Moe, Professor Wendy W. (University of Maryland, College Park)
Cambridge University Press
02/2014
200
Dura
Inglês
9781107031203
15 a 20 dias
This book explains what affects the opinions posted online and how organizations can use social media data to inform their strategies.
Part I. Foundations: 1. The beginnings of social media intelligence; 2. From politics to new products to sports, everyone has an opinion; Part II. Online Opinion or Online Noise: 3. Why do we share our opinions?; 4. The social effects of strangers; Part III. Conversational Trends: 5. Opinion ecosystems and the evolution within; 6. Is social media fragmenting the population?; Part IV. Social Media Intelligence: 7. Managing social media communities for better social media intelligence; 8. Cutting through the online chatter; 9. Intelligence integration; 10. Building social media intelligence into our strategies; 11. Moving from social media monitoring to social media intelligence.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
This book explains what affects the opinions posted online and how organizations can use social media data to inform their strategies.
Part I. Foundations: 1. The beginnings of social media intelligence; 2. From politics to new products to sports, everyone has an opinion; Part II. Online Opinion or Online Noise: 3. Why do we share our opinions?; 4. The social effects of strangers; Part III. Conversational Trends: 5. Opinion ecosystems and the evolution within; 6. Is social media fragmenting the population?; Part IV. Social Media Intelligence: 7. Managing social media communities for better social media intelligence; 8. Cutting through the online chatter; 9. Intelligence integration; 10. Building social media intelligence into our strategies; 11. Moving from social media monitoring to social media intelligence.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
