Political Branding in Cities
-10%
portes grátis
Political Branding in Cities
The Decline of Machine Politics in Bogota, Naples, and Chicago
Pasotti, Eleonora (University of California, Santa Cruz)
Cambridge University Press
10/2017
303
Mole
Inglês
9781108438612
15 a 20 dias
Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.
1. Brands as a solution to the mobilization dilemma; 2. Catalysts of machine demise; 3. Political campaigning in the wake of the machine; 4. Changing public minds; 5. Brands and megaprojects; 6. Elusive representation; 7. Brand politics in global context.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.
1. Brands as a solution to the mobilization dilemma; 2. Catalysts of machine demise; 3. Political campaigning in the wake of the machine; 4. Changing public minds; 5. Brands and megaprojects; 6. Elusive representation; 7. Brand politics in global context.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
